Introduction

Fencl Web Design was established as a company in 2001, with 18 years in business.

In 2001 Fencl Web Design created RatingMyLooks.com which was the main competitor of HotorNot.com and RatemyBody.com.

By the mid 2000’s RatingMyLooks.com was acquiring millions of page view per month, and was sold in 2007.

Through that 6 year period I learned how to write code to prevent cheating and manipulating the website, which was basically an early social network with friending, blocking and private messaging.

In 2010, I wanted to be the first web design company in a storefront in front of a Walmart, which we will be 10 years at this location next year.

We may be able to lease GNC next door and expand, or move to a larger location once we hit 100,000 paid APP users.

So lightweight
we can self host.

No cloud.

Build real analytics for our statistics.

Christopher is working on a data science degree.

No banners or graphics

...other than official logos.

Takes away liability.

User Interactivity

Following and Text Messaging ONLY

No photos or links.

We don’t want any other materials presented other than the
bars that accept LIT and the bars that are LIT.

That is the only two things we advertise for; other than Ride Services to promote safety while still having fun.
“We Promote Safety, While Still Having Fun.”
We need a good balance of people to download the app that way. Our customer base is “people who drink”.

How do we advertise for FREE?

We make the app free in the app stores with the first day free.

That way users get a drink before they agree to start paying, but the app stays running on your phone. That way the app can still warn you if a bar gets LIT and they decide to go, they can renew their membership for the month. Once they purchase a drink and get a drink free the drink their savings is more than the purchase price of the app, so no refunds.

Limitations

You can use the app only one time per day
between the hours of 9pm and 11pm.

You may only use the app to get a buy one get one drink once in (7 days or 30 days) “In One Particular Individual Establishment” in a month, which is up to the establishment.

Age on ID must match App page to protect against cheating, since there is no real name or photo.

Bar Registration at LITby11.com

$20 per sale

1,000 sales

$20,000

200 bumps

$125 our half

$25,000

80/20 Rule

We only need a 20% closing ratio, how ever the renewals will instantly cover any deficiencies in the following months.

Everyone is a celebrity know where the hottest parties are starting to get LIT.

Marketing Plan

Download the APP for Free to see where the LIT Night Life is.

You receive alerts when you are close to a LIT bar, and when bars become LIT.

The first BOGO is on us at no charge.

Anytime they want to re-up for $4.95 they can immediately go to the location and get a BOGO.

Then they have 30 Days to use the APP again once per day.

However, if they invite 3 friends to download the free APP to get a free BOGO, then the referrer gets ONE month of free BOGOs.

People will all refer their friends to get a month of free drinks.

We can hire LIT girls to market on the beach, in cities, in Vegas to give people a one month free membership to get people addicted to using the LIT APP.

Media Relations

In addition, I have connections to reporters and writers at the following media outlets.

  • Cosmopolitan Magazine
  • New York Times
  • VICE News
  • Salon
  • VOX
  • Thrillist.com
  • AskMen.com
  • Orbitz.com / Expedia.com
  • PopSugar.com
  • FOX 35 News

Incentives for SUCCE$$

Keep and drive the team to take LIT to new levels.

Staff bonus for the Web Design team when we hit:

  • 10,000 users
  • 50,000 users
  • 100,000 users
  • 250,000 users
  • 500,000 users
  • 1,000,000 users
  • Then a bonus at every 1,000,000 users after.